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Monday, May 12th, 2008

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Alertus FormSurvey

Alertus FormSurvey is one of the most valuable tools you can use to improve eCommerce sales or Web registrations. FormSurvey was developed to capture a visitor’s feedback immediately after they abandon a shopping cart or registration process.

FormSurvey is a simple window that pops up right after a visitor abandons their shopping cart or registration.

The immediacy of FormSurvey ensures that opinions are captured when shopping or registration experience is fresh in the visitor’s mind – which makes the data much more valid and significant.

Shopping Cart Abandonment

Web users abandon shopping carts for many reasons. Andersen Consulting and Forrester Research both show shopping cart abandonment rates of around 25%. A small percentage point decrease in abandonment rate could result in a significant increase in revenue for your eCommerce site.

FormSurvey will help you immediately understand why shoppers are abandoning your cart and will assist you in making changes to minimize those that leave your cart.

Registration Abandonment

Many Web sites rely on registrations and sign-ups for the success of their site. They want to capture a name, and e-mail address, and other information. Like shopping carts, there are a percentage of people that abandon their sign-up or registration process prior to submitting their information. This means one less prospect or customer and ultimately lost revenue.

FormSurvey will help you immediately understand why visitors are leaving the registration or sign up process, and help you make changes to optimize your registration rates.

To contact an Alertus representative about FormSurvey, contact greg@alertus.com

 

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