News and Press Releases

Completing the User Feedback Loop
ATLANTA, March 19, 2003 – Companies spend billions of dollars yearly developing online applications that are meant to be compelling and easy to use. Regrettably, most still miss their mark – evidenced by significant desertion rates for online shopping carts and registration processes. More disturbing, companies don’t understand the cause of the problem until it has cost them significant money, both in lost revenue and increased costs... read more