Building an Active Shooter Ready Emergency Notification System

Alertus and the California State University, San Marcos' seminar on best practices for emergency preparedness on Friday, June 22, 2018.


About the Seminar

This free event taught best practices for how to create an emergency notification solution ready to handle any active shooter emergency, from speakers who have experienced such tragedy firsthand.

Registration Included:

  • Complimentary breakfast and lunch

  • Keynote presentation from Eric McBride - Assistant Chief of Police, San Bernardino Police Department

  • Presentation from Robert Williams - Emergency Manager, CSUSM - Public Safety Division

  • Presentation from Jenny Novak, Califnornia Governor's Office of Emergency Services

  • Interactive technology presentation with live demonstration by Alertus Technologies

  • Q&A Session

  • Networking opportunities and light refreshments


California State University San Marcos - McMahan House
333 South Twin Oaks Valley Road
San Marcos, CA 92076


Lot B and walk across Craven Road to MMH. There will be a lot attendant station to direct guests


keynote presentation: 

Terrorism Strikes in San Bernardino: Analysis, Management, and Communications during a Major Incident – Balancing Investigations and Avoiding Panic

Eric McBride - Assistant Chief of Police San Bernardino Police Department

Assistant Chief McBride began his career with the San Bernardino Police Department in 1991. During his career with the department he has served in a variety of assignments to include SWAT, Narcotics, the Gang unit, Internal Affairs, and SWAT team leader. He served 6 ½ years in the United States Marine Corps and is a Gulf War veteran. He has a Bachelor of Science in Political Science from California Baptist University, a Master of Science in Criminal Justice from Troy University, and a certificate in Emergency Management from Auburn University. He is a graduate of the Sherman Block Supervisory Leadership Institute, the Great Valley Leadership Institute Class IX, CA POST Command College, the Senior Management Institute for Police in Boston, and is currently attending the Executive Leaders Program (National Security Studies) at the Naval Postgraduate School.

During the terror attack in San Bernardino on December 2, 2015 he served in the capacity of the deputy incident commander. Assistant Chief McBride will be giving the keynote presentation titled "Terrorism Strikes in San Bernardino: Analysis, Management, and Communications during a Major Incident – Balancing Investigations and Avoiding Panic". His presentation will give a comprehensive debriefing of the operational lessons learned from the San Bernardino terrorist attack. The presentation will include actual recordings from the attack and provide the audience a window into how the attack unfolded, what the police response looked like to include the challenges they faced along with where they succeeded and the lessons learned.



Jenny Novak, California Governor's Office of Emergency Services

Jenny Novak is an award winning, Certified Emergency Manager, specializing in designing innovative preparedness exercises. Currently, Novak is an Emergency Services Coordinator for the California Governor's Office of Emergency Services where she recently served as Division Supervisor for Ventura County in support of the Thomas Fire, California’s largest wildfire. Over the past eleven years, she has served two municipalities, one large public university, and one county in the fields of emergency management and fire prevention.

Novak’s academic background is in Hazards Geography. She earned a Bachelor’s Degree in Geography from Humboldt State University in 2007, studying earthquake and tsunami preparedness in Humboldt County, CA. Jenny went on to pursue graduate level disaster research at the University of Southern California, earning a Master of Arts Degree in Geography in 2012.

In 2016, Novak was honored at the White House for her innovation in preparedness training development. She was recently elected to the Board of Directors of the California Emergency Services Association Southern Chapter. Novak’s service commitments have also included volunteering with the American Red Cross, Women in Homeland Security Southern California Chapter, and the Earthquake Country Alliance.

Presentation: Building an Emergency Notification System from the Ground Up

Robert Williams, Emergency Manager, California State University San Marcos

Robert Williams is the Emergency and Business Continuity Manager at Cal State San Marcos. He has been with the University for 22 years and has held several positions in a variety of programs which have positively impacted the campus and surrounding community. Before Cal State San Marcos, Mr. Williams served 12 years in the in the United States Marine Corps.

Since assuming his role as Emergency Manager, Mr. Williams successfully navigated the campus through the Coco’s Fire that threatened the campus in 2014. He is responsible for developing a multi-functional campus emergency notification system from the ground up.

Working collaboratively with numerous county response agencies, Mr. Williams planned, designed, and completed a Regional Active Shooter/Rescue Task Force Full Scale exercise in 2016. He works closely with the campus community, establishing training initiatives that focus on campus readiness.

Emily Scarcella - Regional Account Manager, Alertus Technologies

Emily Scarcella is the Regional Account Manager for the South West Higher Education territory for Alertus Technologies. In this role, she oversees sales for all Higher Education institutions and Boarding Schools in CA, AZ, NV, and HI. Ms. Scarcella has eight years of Sales Experience.

Before joining Alertus, she worked in sales for a Medical equipment company. Ms. Scarcella holds a Bachelor’s of Science in Mass Communication from Towson University.


For more information, please contact Taylor Williams at or 866.425.3788 x 786