Achieving Redundant Mass Notification Without Causing Alert Fatigue
By Kat Wilkerson, Senior Content Marketing Specialist, Alertus Technologies
Relying solely on methods like email or text introduces vulnerabilities such as delivery failures, service interruptions, or delayed awareness of crucial alerts. Furthermore, text and email opt-in rates are never at 100%, inevitably excluding some individuals from receiving important information.
To address this gap, organizations should implement a multi-layered mass notification system (MNS). This approach enhances critical communication and, ultimately, can save lives.
Redundancy is Key
Modern technology allows you to transform existing office phones, desktop screens, digital signage, and PA systems into mass notification endpoints — without requiring a new system or expensive hardware.
Start integrating your existing assets.
The computer screen you're using, the VoIP phone on your desk, and the tablet you carry to meetings are all potential notification devices readily available to you. This cost-effective approach significantly increases the likelihood of an alert being seen or heard, and repeated exposure to notifications has been shown to increase their perceived seriousness.
Avoiding Alert Fatigue
Achieving redundancy in emergency notification systems offers clear advantages, but it's essential to avoid alert fatigue. The delicate balance lies in ensuring personnel receive critical alerts without being overwhelmed.
Alertus' innovative design enables organizations to proactively plan and prepare for emergencies, effectively reducing the potential for alert fatigue. This system facilitates rapid communication with all or select personnel, delivering both emergency and non-emergency notifications in a non-intrusive manner.
Alertus Desktop™ Notification utilizes partial screen pop-ups to minimize disruption to an employee's work and surroundings. Additionally, the Digital Signage Override software converts digital signage and cable TV systems into smart emergency alerting devices, ensuring that critical information can be easily read from a distance without interrupting daily activities. Both solutions enable alerts to be targeted to specific screens or groups, organized by category or location, ensuring that the correct individuals receive the information.
By consistently delivering highly targeted and redundant emergency alerts, organizations foster trust among their personnel. This heightened awareness encourages individuals to pay attention to critical and relevant alerts, prompting them to take necessary precautions.