Key Trends and Future Outlooks: Alertus Insights on Mass Notification in 2025
Based on our 2025 performance metrics and customer feedback, we've compiled key insights into the mass notification industry. The past year brought significant growth and unique challenges, informing this overview of product popularity, emerging markets, common pain points, and a look ahead to our 2026 strategy.
Alertus’ Top Five Mass Notification
Products of 2025
Our customers continue to prioritize robust, multi-layered alerting solutions. The products seeing the highest demand reflect a need for both broad-area coverage and immediate, personal notification capabilities.
1. Alert Beacon® & Outdoor/Wide Area Notification
Maintaining its spot at the top, the demand for reliable facility-wide and outdoor alerting remains paramount.
2. Alertus Desktop™ Notification & System Integrations
Customers were focused on leveraging existing IT infrastructure and ensuring seamless integration with other systems.
3. IP Speakers & Audio
High-quality, intelligible audio solutions remain critical for ensuring messages are clearly heard in indoor environments.
4. Panic Buttons
The demand for immediate, discreet activation methods continues to rise as organizations prioritize staff, visitor, and student safety.
5. Personal Notification
Solutions that reach individuals directly, regardless of their location, stay essential for modern safety protocols.
Where We Saw the Most Industry Growth
Organizational safety and resilience were key focuses across numerous sectors in 2025. This emphasis led to substantial investments in mass notification systems, resulting in upgrades and new implementations.
| Rank | Industry |
|---|---|
| 1 | Military |
| 2 | Higher Education |
| 3 | K-12 Schools |
| 4 | Corporate Services |
| 5 | Food & Beverage Manufacturing |
| 6 | State/Local Government |
| 7 | Federal Government |
| 8 | Houses of Worship |
The Biggest Challenges Customers Faced
Developing effective solutions relies on understanding customer challenges. For 2025, customers primarily cited difficulties across four categories.
System and Infrastructure Challenges
Hardware implementation was challenging in large, complex, or multi-suite office spaces. Fragmented, legacy systems caused slow activation, non-integration, and poor system-wide communication.
Communication and Alerting Difficulties
Mass notification challenges included difficulty with employee incident reporting, slow sharing of routine and emergency information, the inability to reach groups like patients and visitors, and complex system-deployment in sensitive areas.
Financial and Regulatory Issues
Planning was significantly affected by external pressures. Specifically, pricing challenges arose from major tariff changes, and a government shutdown created operational hurdles.
Risk Mitigation
Customers prioritized reducing operational expenses and minimizing business disruptions. A key focus was also on mitigating litigation risks frequently tied to insufficient alerting systems.
What to Expect in 2026
Driven by key insights from 2025, our 2026 strategy focuses on three core priorities: strengthening our unwavering dedication to our customers, expanding strategic growth, and improving operational flexibility.
